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uTest CMO Matt Johnston to reveal the secrets to launching great mobile websites & native apps that grow market share, profitability & user loyalty at MAW11
26th April 2011
Mastercard confirm to speak at MAW11
26th April 2011
MAW11 venue confirmed as Dexter House, Royal Mint Gardens, London
20th April 2011
Nokia sponsor MAW11
20th April 2011
uTest return for 2011 as major sponsors
12th April 2011
Last call for papers deadline extended until March 14th 2011
1st March 2011
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Programme.
Mobile App World combines keynote speakers, case studies and industry panels to deliver a high-quality programme for attendees.
| Day 1, Tuesday June 7th 2011 |
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0800 - 0845 |
Registration & Networking |
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0850 - 0900 |
Opening address |
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0900 - 0910 |
Chairman's introduction
Nick Wiggin, Head of Global Partnerships & Strategic Alliances, Ericsson |
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Session 1 |
The Evolving Mobile Ecosystem
mApps are at the centre of a flourishing mobile ecosystem and are reshaping consumers lives. This session will give a snapshot of the global developments the smartphone and the app has had on modern society.
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0900 - 0940 |
The rise of the smartphone: improving revenue and consumer experience
Linda Summers, Director of Marketing - Consumer, Skype
• The importance of the smartphone and mApp technology
• Staying connected |
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0940 - 1000 |
Understanding app store dynamics, monetization and market shifts
Vincent Hoogsteder, CEO, Distimo
• Understanding the mobile application store landscape
• lessons learnt from Apple App Store for iPad, Apple App Store for
iPhone, Mac App Store, BlackBerry App World, GetJar, Google Android
Market, Nokia Ovi Store, Palm App Catalog and Windows Phone 7
Marketplace.
• The truth about distribution and monetization
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1000 - 1020 |
The rise in app culture
Charlie Hunter-Schyff, Head of Planning, O2 Media
• Operators, device manufacturers, platform owners or brands - who will own the consumer?
• The fast-developing mCommerece environment, what does this mean to all involved?
• Is fragmentation still an issue?
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1020 - 1040 |
Choosing the right path into mobile
Alex Meisl, Chairman, Sponge
• Mobile App vs Mobile web
• Choosing the right option for YOUR consumer
• Securing the best ROI |
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1040 - 1050 |
Q&A
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1050 - 1120 |
Networking, Exhibition & Refreshments |
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Session 2 |
Mobile Innovation and Value Creation
With increasingly fragmented audiences and unpredictable consumer behaviour, this session examines the importance of aligning the marketing mix whilst enabling consumers to immerse themselves in your brand. |
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1120 - 1140 |
Agency Case Study - AKQA
Integrating mApps into the marketing mix – successfully!
Daniel Rosen, Managing Director, AKQA mobile
• Turning millions of downloads into millions of pounds
• An increasing commercially astute market
• Varying business models for improving ROI |
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1140 - 1200 |
Challenges and opportunities in launching innovative services
Ben Trewhella, CTO, Mubaloo
• Developing payment options for m-retail
• Obstacles to wider penetration
• Key factors driving app uptake |
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1200 - 1220 |
Facing the new challenges – exploring mobile apps testing in a fragmented world
Sam Arora, Director, DeviceAnywhere
• Current trends and issues facing mobile developers today
• Challenges to developing applications fortablet devices and how this is changing the mobile applications market
• Ensuring seamless end-user experience |
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1220 - 1240 |
I'll drive: How customised cross-platform programme shells put mobile operators in the drivers seat
Alexander Zudin, co-founder & CEO, Paragon Software Group
• Control over content
• Using customised out-of-the-box solutions to reduce infrastructure costs, increase ROI and reduce time for market |
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1240 - 1300 |
Using appstore analytics
Frédéric Thuard, VP Europe, App Annie
• Understanding your appstore
• Maximising appstore placement
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1300 - 1400 |
Break for lunch |
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Session 3 |
Mobile user behaviour
Measurement is intrinsic to the mobile app model, with many looking at effectiveness of different executions. In this session we look at the effectiveness and importance of the user which will no doubt influence the future of the industry as findings are fed back into new creative executions.
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1400 - 1420 |
Understanding the human factors that shape mobile adoption, acceptance and interaction
Matt Johnston, CMO, uTest
• The funnel of interaction, from trial to response
• Developing new measurement techniques for new technologies
• Dealing with the unexpected |
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1420 - 1440 |
Location is putting mobile advertising on the map
Diana Lagattuta, Global Marketing Director, NAVTEQ
• pportunities with LocationPoint™ Advertising
• Is user location relevant for higher consumer acceptance
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1440 - 1500 |
App Case Study: The Trip Journal Story
From an idea to a multi award winning app
Bogdan Colceriu, Marketing Manager, iQapps
• Dealing with the idea
• Managing ups and downs - successfully
• Key mobile app market findings |
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1500 - 1520 |
Product Launch Exclusive
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1510 - 1530 |
Case Study: La Redoute
Let your customers snap and buy direct from print catalogues
Alexandre Winter, co-founder and CEO, LTU Technologies
• Interacting with your audience and enriching their experience
• Linking offline and online content by integrating image matching with mApps
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1530 - 1550 |
Roundtable: Taking apps to a wider audience
Umar Akram, Advisor, Foound & CEO, MobileWeaver
Scott Kveton, CEO, Urban Airship
• Accessing beyond the mApp 'early adopters'
• Do consumers trust mobile operator tariffs enough to use apps
• User value vs User needs |
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1550 - 1630 |
Networking, Exhibition & Refreshment break |
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Session 4 |
Social Mobile
With increasing mobile user traffic, this session will explore the challenges presented by the proliferation of devices, operating systems and applications and ensuring that you react and interact to existing mass market mobile and mRetail services. |
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1630 - 1650 |
Social Mobile - Anytime, Anywhere
King Yiu Chu, AR Strategist, Layar
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1650 - 1710 |
Case Study
eBuddy – targeting mobile advertising
Rogier van den Heuvel, CCO, eBuddy
• Monetizing mobile apps via mobile advertising and paid mApps
• Targeted mobile advertising
• 2million fans and counting |
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1710 - 1730 |
Case Study: Mobile Backstage
Mobilize, Monetize, & Engage
Paavo Backman, CEO, Steam Republic
• Improving the direct and instant marketing and sales channels
• Enhancing customer interaction |
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1730 - 1750 |
Roundtable: How can we enhance the app experience
Paavo Backman, CEO, Steam Republic
King Yiu Chu, AR Strategist, Layar
Rogier van den Heuvel, CCO, eBuddy
Mark Kirley, Services Product Management, INQ Mobile
• Lessons learnt from cloud-based mApps
• Are mApps quicker and more reliable through cloud support?
• Best preactice for mApps in the cloud
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1750 |
Networking & exhibition break |
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1830 - late |
Networking Party & 2011 Mobile App World Awards |
| Day 2, Wednesday June 8th 2011 |
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0800 - 0845 |
Registration & Networking |
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0850 - 0900 |
Opening address |
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0900 - 0910 |
Chairman's introduction
Brian Friedman, Charman, Nexva |
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Session 1 |
Introducing the Mobile Wallet
The phenomenon of the mWallet is poised to explode in 2011 with effective in-app billing and NFC solutions becoming reality with increased smartphone intelligence. In this session industry leaders will discuss and identify the key features in creating compelling mPayment experiences for consumers.
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0900 - 0940 |
Monetization & the BlackBerry
Rory O'Neill, VP, Software & Services EMEA, RIM/BlackBerry
• mCommerce is poised for explosive growth
• Behaviour difference between platforms
• Choosing the right platform for your mCommerce strategy |
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0940 - 1010 |
Case Study: MasterCard
Opportunities in mPayment
Simon Phillips, VP Product Development, MasterCard Worldwide
• New payment platforms
• The future of high value mobile transactions
• In-product payment control
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1010 - 1030 |
Calculating ROI for app monetization
Ray Anderson, CEO, Bango
• Bringing mPayments to market
• NFC promises new source of incremental revenue streams through mobile
• Update on challenges and opportunities of NFC and in-app billing |
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1030 - 1050 |
Avoiding the storm - ensuring mobile security with the cloud
Gijs van Kersen, Head of Mobile & Convergence Marketing EMEA SP Marketing, Juniper Networks
• Examining cloud reliability and security
• Building and maintaining consumer trust
• Control and ownership of cloud data
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1040 - 1100 |
Roundtable: Mobile Money
TBC, BlackBerry
Simon Phillips, VP Product Development, MasterCard Worldwide
Ray Anderson, CEO, Bango
Steve Townend, co-founder, MoBank
• Creating a compelling value proposition
• Incentives for telcos, banks, retailers and consumers
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1100 - 1130 |
Networking, Exhibition & Refreshments |
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Session 2 |
The Mobile Retail
Revolution
Retail is no longer simply a point of
purchase, it is now more part of a brand’s
communication strategy. In this session we
will investigate the importance of securing
new ways of communicating with
consumers both locally and globally. |
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1130 - 1150 |
Choosing the right business model for your app
Ilja Laurs, Founder & CEO, Getjar
• You’ve got the next killer app, now what next?
• Understanding the dominant app business
• Marketability and maximizing overall revenue |
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1150 - 1210 |
Case Study: Debenhams
The Debenhams Story
Sarah Baille, Debenhams
• Deivering mApps that your consumer wants
• Turning millions of downloads into millions of £££'s |
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1210 - 1230 |
Understanding retail touchpoints and the consumer journey
Andrew Paradise, CEO, AisleBuyer
• Are brands maximising consumer communication in the retail environment
• Examining shopper needs, brand loyaltyand price
• Enhancing the in-store experience through mobile |
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1230 - 1250 |
Mobile couponing and increasing in-store revenue
Daniel Alexander, Head of Account Management, VouChaCha
• Mobile coupons offer significant advantages over traditional alternatives
• Creating increased brand loyalty through mobile couponing
• Enriching mobile CRM and improving customer profiles |
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1250 - 1310 |
Roundtable: Dynamic Retail Markets
Daniel Alexander, Head of Account Management, VouChaCha
Kim Bayley, Director General, ERA
Ilja Laurs, Founder & CEO, Getjar
Andrew Paradise, CEO, AisleBuyer
Antony Ribot, Ribot
• Multi-channel shoppers spend more than single channel shoppers.
• Understanding the customers needs
• Up-selling and cross-selling capabilities
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1310 - 1415 |
Break for lunch |
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Session 3 |
Pocket marketing
The mobile is fast becoming the first screen
for marketers, a device which allows brandbuilding
interaction and personalisation with
it’s users. This session will explore
customer relation management and the role
mobile can play as part of the broader
marketing campaign.
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1415 - 1435 |
App distribution and monetisation - the only things more important than lines of code
Raam Thakrar, CEO, Touchnote
• Getting your app downloaded
• Making money from your app
• End-users aren’t bothered with coding |
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1435 - 1455 |
Measuring and improving mobile advertising effectiveness
Limvirak Chea, Director of Business Development Europe & Middle East, InMobi
• How brands can improve mobile advertising effectiveness
• Increasing advertising value through pocket marketing
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1455 - 1515 |
Making the most of your app
Ollie Clamp, VP Publisher Services, Millennial Media
• Marketing apps effectively to specific target groups
• Improving consumer relationships |
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1515 - 1535 |
Case study: Premiere Inn
Improving brand value
Ryan Barnes, Senior Product Manager, Grapple
• How brands can create new profitable partnerships
• Can mApps can give you more direct and frequent interaction with your customers
• Turning millions of downloads into millions of pounds |
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1535 - 1545 |
Q&A |
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1545 - 1615 |
Networking, Exhibition & Refreshment break |
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Session 4 |
Making mApps smarter and more profitable
The growth of mobile apps is overwhelming, however, and inevitably, with a saturated market the growth curve is sure to slow. In this final session of Mobile App
World 2011 we’ll look at how to insure that your app, once out-to-market, maintains it’s usability with your customers, and keeps making you money. |
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1615 - 1635 |
Making mApps smarter and more profitable
David Rubin, Mobile Commerce Director, MoBank
• Changing media consumption habits among consumers
• Embracing the shift from broadcast to multi-faceted engagement
• Connecting to consumers at various touch points
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1635 - 1655 |
Case Study: Tesco
What's next for Tesco?
Antony Ribot |
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1655 - 1715 |
Strategies for mApp growth
Jon Mundy, Director of Business Development UK, apprupt
• Improving and increasing your download
rate
• Platform wars: chosing the right platform
• Investigating alternative app markets |
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1715 - 1730 |
Roundtable: mApp innovation: what to expect in
2012?
Chris Bourke, Managing Director, Mobext (UK)
Pia Vouhelainen, NAVTEQ
• What are the key trends we’ll see dominating 2012?
• Going beyond the iPhone and iPad
• Mobile-exclusive brands and content will dominate
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1730 |
Close |
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