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uTest CMO Matt Johnston to reveal the secrets to launching great mobile websites & native apps that grow market share, profitability & user loyalty at MAW11
26th April 2011

Mastercard confirm to speak at MAW11
26th April 2011

MAW11 venue confirmed as Dexter House, Royal Mint Gardens, London
20th April 2011

Nokia sponsor MAW11
20th April 2011

uTest return for 2011 as major sponsors
12th April 2011

Last call for papers deadline extended until March 14th 2011
1st March 2011

Opening keynotes announced:

		On day one... Post the Microsoft buy-out Linda Summers, Director of marketing - consumer at Skype will deliver the opening keynote and discuss the rise of mApps and smartphones...

		On day 2... We'll see Rory O'Neill, Vice President of Software & Services EMEA at BlackBerry review Monetization through mApps and the smartphone...

Mobile App World 2011 speakers and case study insights include:

Following on from the success of last year's inaugural Mobile App World, the first dedicated mobile app conference, the timing of Mobile App World 2011 couldn’t be more perfect. This year is going to be pivotal for retailers and brands looking at making money through their mApps and mCommerce.

In today's financial climate expanding your customer audience, beyond early adopters, and improving your ROI has become essential.

2011 sees the second Mobile App World, you will hear from global leaders in mobile technology, app developers and entrepreneurs gather to network, collaborate and transform ideas into action. Delegates will learn about the latest developments and innovative campaigns through case studies, interactive panel discussions and unique networking opportunities.

We look forward to seeing you in London in June


	Creating killer mApps: why effective testing is essential in developing a successful mobile app... Coming soon... ....................................................................................... App recommendation offers an opportunity for operators - live from MAW2010 Oct 2010 ....................................................................................... Microsoft highlights the paradox of choice for mobile developers - live from MAW2010 Oct 2010 ....................................................................................... O2 Media: Operators in prime position for personalisation - live from MAW2010 Oct 2010 .......................................................................................


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