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Crusader of Destiny Dvide Arts
The plot isn't very deep, but there's a lot of action and questing here. I test a lot of applications in my role and I had to force myself to put this one down so I could get back to work!
Ben Combee, Palm
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Mobile App World 2010
Vinopolis,
London - 19-20 October 2010
2010 sees the launch of the inaugural Mobile App World, where global leaders in mobile technology, app developers and entrepreneurs gather to network, collaborate and transform ideas into action. Delegates will learn about the latest developments and innovative campaigns through case studies, panel debates, audience interaction and unique networking opportunities.
Mobile App World 2010 will also include four niche workshops, developer lounge and will hold the first Mobile App World Awards - a gala event to celebrate and highlight excellence in the global app industry.
Questions to be raised include:
• How has the growing prevalence of app stores impacted upon the mobile value chain?
• What are the primary models for monetising applications, and what are the advantages/disadvantages of each?
• What are the key drivers behind an App Store-centric model?
• What are the prospects for apps as marketing tools and retail mechanisms?
• How much will mobile apps be worth by 2015, and which categories of mobile application will generate the largest revenues?
• What are the opportunities for browser-based applications?
• Is there an answer to multi-platform development?
• How mobile apps can provide direct routes to market.
• Challenges and opportunities facing apps?
• How do you create the ultimate sticky-app?
• How do you ensure your app provides the next-generation consumer experience?
• Selecting the right app store for you.
• How to recoup development investment.
• Tips on how to take advantage of app market growth.
• The strategies and options available for today’s content provider.
• What’s the future of apps, where do we go next?

"Lady Geek TV is delighted to be presenting the first app celebration of its kind at Mobile App World 2010... This award ceremony will begin to explore how to make apps accessible and relevant to everyone."
Belinda Parmar, Founder, Lady Geek
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